−35% cost per click. −83% cost per order. ROAS more than 4×.
A direct-to-consumer brand in a strictly regulated product category, advertising across the DACH region and the wider EU, switched its Google Ads account to AI-driven management — every change AI-recommended and human-approved. Here is what happened in the first 8 days.
Live shop: tongkatali1.com — the advertised business is publicly viewable, shared with the owner’s consent.
−35%
Cost per click
average CPC
−83%
Cost per order
CPA
+289%
Conversion rate
click → purchase
4×+
Return on ad spend
more than quadrupled (7.3× vs. the prior quarter)
+23%
Average order value
per order
More orders in 8 days than in the entire quarter before.
The starting point
A manually managed account with structural problems: keywords spread too broadly, the wrong conversion signal (optimizing for add-to-cart instead of actual purchases), unchecked click prices, and the policy constraints of a tightly regulated product category. The result had been months of unprofitable advertising.
What the AI agent did
From day one, an AI agent took over the full campaign management through the Google Ads API:
- Rebuilt and ran 13 campaigns across 5 country markets via the Google Ads API
- Fixed the conversion tracking (optimizing for purchases, not add-to-cart)
- ~150 purchase-intent keywords from data-driven research in 5 languages
- ~190 negative keywords to stop wasted spend
- Rolled out ad assets — sitelinks, callouts, snippets, promotions, prices — across every campaign
- Daily optimization of search terms, devices and countries on real purchase data
Individual result for the Google Ads account of tongkatali1.com, published with the account owner’s consent. Comparison period: the 12 weeks before the switch vs. the first 8 days of AI management (July 2026). Basis: the account’s own Google Ads data, purchase conversions only. During the switch, the landing page and pricing were optimized alongside campaign management. Results are not guaranteed and vary by account, industry and starting point.
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