Google Ads by industry
Every industry wastes its ad budget differently.
A law firm pays for a Netflix drama. A dentist pays for insurance logins. An electrician pays for people who want to become one. Each page below shows the searches draining that industry, with the volumes so you can check them, and gives away the negative keyword list whether or not you ever become a customer.
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- Lawyers and law firms922,000 wasted searches/mo
“Lincoln Lawyer” is a Netflix show with 307,000 searches a month. Broad keywords put your firm in front of every one of them.
Law firms, solo attorneys, personal injury, family, criminal
- Doctors and private practices862,000 wasted searches/mo
Doctor Who, Doctor Strange, The Good Doctor and a Halloween costume account for 862,000 searches a month. None of them need an appointment.
Private practices, specialists, therapists, chiropractors
- Dentists and dental practices379,000 wasted searches/mo
Insurance portals and people trying to fix their teeth without you make up 379,000 searches a month.
General dentistry, implants, orthodontics, emergency dental
- B2B and SaaS290,000 wasted searches/mo
Nearly 290,000 searches a month are people learning what your industry's words mean, not buying anything.
Software companies, agencies, B2B services, long sales cycles
- Ecommerce stores199,000 wasted searches/mo
Coupon hunters and people who want to start a store rather than buy from one account for 199,000 searches a month.
Shopify and online stores, Shopping and Performance Max
- Plumbers, HVAC and electricians126,000 wasted searches/mo
82,000 searches a month are people who want to become an electrician, not hire one. They type “near me” too.
Plumbing, HVAC, electrical, roofing, pest control, cleaning
- Real estate agents401,000 wasted searches/mo
Career researchers and portal traffic swallow the generic terms. The listings sites already won those.
Agents, brokerages, investors, property managers
Not on the list?
AdPilot is not built for a particular industry, it is built for people who do not want to become Google Ads experts. These pages exist because the wasted searches differ by trade, not because the product does. If yours is missing, connect your account and it will find your version of the problem in your own numbers.
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