Google Ads by industry
Every industry wastes its ad budget differently.
A law firm pays for a Netflix drama. A dentist pays for insurance logins. An electrician pays for people who want to become one. Each page below shows the searches draining that industry, with the volumes so you can check them, and gives away the negative keyword list whether or not you ever become a customer.
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- Lawyers and law firmsLaw firms, solo attorneys, personal injury, family, criminal
“Lincoln Lawyer” is a Netflix show with 307,000 searches a month. Broad keywords put your firm in front of every one of them.
922,000 wasted searches/moRead - Doctors and private practicesPrivate practices, specialists, chiropractors, urgent care
Doctor Who, Doctor Strange, The Good Doctor and a Halloween costume account for 862,000 searches a month. None of them need an appointment.
862,000 wasted searches/moRead - Dentists and dental practicesGeneral dentistry, implants, orthodontics, emergency dental
Insurance portals and people trying to fix their teeth without you make up 379,000 searches a month.
379,000 wasted searches/moRead - B2B and SaaSSoftware companies, agencies, B2B services, long sales cycles
288,900 searches a month are people learning what your industry's words mean, not buying anything.
288,900 wasted searches/moRead - Ecommerce storesShopify and online stores, Shopping and Performance Max
Coupon hunters and people who want to start a store rather than buy from one account for 199,000 searches a month.
199,000 wasted searches/moRead - Home services and tradesCleaning, landscaping, painting, moving, handyman, pest control, junk removal
886,000 searches a month have already decided not to hire anyone. They are buying the machine, the mulch or the boxes, or doing it themselves on Saturday.
886,000 wasted searches/moRead - Plumbers and emergency call-outsPlumbing companies, drain and sewer, water heaters, 24/7 call-outs
619,000 searches a month are people fixing it themselves or buying the parts. Not one of them books a van.
619,000 wasted searches/moRead - Roofers and storm restorationRoofing companies, storm and hail restoration, reroofs, leak repair, gutters, commercial flat roofs
107,800 searches a month carry the word your trade is named after. 44,800 of them are car racks and rooftop tents.
107,800 wasted searches/moRead - Electricians and electrical contractorsElectrical contractors, service calls, panel upgrades, EV chargers, generators, rewires
123,900 searches a month want to become an electrician. Another 14,500 want a YouTube channel about military history.
159,400 wasted searches/moRead - General contractors and remodelersConstruction firms, general contractors, kitchen and bath remodelers, additions
89,800 searches a month for a movie, a tax form and a job hunt. Not one of them wants anything built.
89,800 wasted searches/moRead - Therapists and counseling practicesPsychotherapists, counselors, couples and trauma work, private pay and insurance panels
Five other professions answer to the word therapist. That is 379,200 searches a month, and a worksheet site takes 38,000 of them.
379,200 wasted searches/moRead - Auto repair shops and mechanicsIndependent repair shops, mechanics, diagnostics, brakes, AC, maintenance
376,400 searches a month are drivers with a broken car working out how not to pay a shop. The check engine light alone is 169,000.
376,400 wasted searches/moRead - Real estate agentsAgents, brokerages, listing and buyer representation, investors
Career researchers and portal traffic swallow the generic terms. The listings sites already won those.
401,000 wasted searches/moRead - Apartments and lease-upsApartment communities, lease-ups, student and senior housing, one property at a time
195,600 searches a month want a house, a room, a mobile home or a magazine. Housing rules take away the targeting you were going to use anyway.
195,600 wasted searches/moRead - Restaurants, catering and private diningIndependent restaurants, catering operations, private dining and events, own-delivery
215,000 searches a month want a shift, a supplier or a free meal. The map pack already answers the one search everyone wants to buy.
215,000 wasted searches/moRead - Financial advisors and wealth managementRIAs, fee-only planners, wealth managers, retirement and estate planning practices
Google's own tool puts the top of the page at $116 a click. That is not the expensive part - 23,500 searches a month want your job, and the client nobody has valued is worth $35,000.
54,300 wasted searches/moRead
Not on the list?
AdPilot is not built for a particular industry. It is built for people who do not want to become Google Ads experts. These pages exist because the wasted searches differ by trade, not because the product does. If yours is missing, connect your account and it will find your version of the problem in your own numbers.
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